Meaning, your team or partner can find the most relevant keywords to target in your product listings. ![]() When they’re ready to buy, they head to your Amazon Store - and that leads to more purchases and revenue for your business.Įven better, with a greater understanding of your target shopper, you can enhance your keyword research. With a stronger content marketing strategy, you can guide users through your buying funnel. For example, if you’re utilizing content marketing, you can use your revamped marketing personas to create better, more relevant content for your audience. Plus, new research into your target shopper can help inform your other inbound marketing strategies. That’s why it’s helpful for your company to reassess your target shopper, as well as conduct additional research into their interests, wants, and pain points. Research your target shopperĪmazon attracts a variety of shoppers with a range of needs and search intents. We’re also happy to explain how Amazon’s algorithms work, which helps your team understand our recommendations when optimizing and advertising your products. With their expertise, your business gains a trusted partner. When you partner with an established agency, like WebFX, you receive an award-winning and hands-on team that understands Amazon.
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